Town Energy Communications Toolkit
Communications and outreach lie at the center of work for many Town Energy Committees. With deep local knowledge and relationships, committees are in a unique position to reach more deeply into communities than statewide or regional organizations. This toolkit is designed to support TEC’s in being more effective and efficient communicators.
The following steps and related templates serve as a guide so that committees don’t need to “reinvent the wheel” every time we work to engage our communities. These tools are also intended to capture the collective wisdom of our groups and to document our resources so that they can be shared from year to year and project to project.
Steps and Tools
Develop an inventory of existing internal, local and regional communications channels/resources. This inventory will serve as a menu of options to pick from when building outreach plans for specific events or campaigns.
Community Outreach Inventory Template
Create a customized outreach plan for each particular event or campaign
Identify your objective(s)
Develop your message(s)
Identify your target audiences
Establish your calendar/plan
Outreach Planning Template; Example of Completed Outreach Planning Doc
Activate your plan
Evaluate results and adjust as necessary
